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Bazzini Violin Outfit: Good Value in a Competitive Field
Product review: Studio and Concerto Violin Outfits
In the market for an affordable violin or fiddle? Clearly aimed at a youthful audience, the new line of student violins from Bazzini is making an impression with splashy ads and a prominent web presence. The brand’s extensive product support and marketing approach is much more modern than your typical violin company’s sales pitch of tradition and value. A visit to the brand’s website offers swag, iPads, and video, but what you won’t find is the abundant detail and florid prose about the source of the materials used to build your fiddle so common to the traditional marketing approach.
However, defying that direction seems to be the point. Bazzini is trying to make its line of moderately priced violins and cellos appealing to players who may not be as tradition bound: students. Take the tailpiece, for example: the company logo and name printed on the tailpiece is more like something from an electric guitar than from Cremona—or the home of Heinrich Gill, the brand’s parent company.
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