Build a Loyal Fan Base with These 4 Simple Steps
Top chamber-music players share their secrets on how to keep fans coming back.
Chiara String Quartet violist Jonah Sirota has assumed new tasks on top of rehearsing and performing: designing and selling T-shirts and bumper stickers. They’re the latest steps in the Chiaras’ ongoing effort to build loyalty and excitement not just among its concert audience, but among its dedicated fan club. You might not be ready to go to such great lengths, but taking even simpler initial steps to cultivate a fan club can help you, whether you’re part of a chamber ensemble or a soloist.
This article, "Build a Loyal Fan Base with These 4 Simple Steps," is part of the Strings Archive, which you can access with a paid site subscription.
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