Student Cellist Makes Headlines
South Korean's likeness appears on McDonald's cups and bags
South Korean cellist Kim Shiman has gone from obscurity to global fame in the wink of an eye after McDonald's restaurants emblazoned the Hannam University student's likeness on millions of cups and bags, as well as the Internet, as part of its yearlong Global Casting marketing campaign. The 2007 campaign was designed to portray the "unique and interesting" people who dine at McDonald's worldwide. But the whole thing came as a surprise to Shiman, who also works at a McDonald's in Dae Jun. An underclassman had snapped the audition image—which shows the string player clad in sneakers and strumming his cello like a guitar—during a break with the university's competition orchestra. Shiman became one of only 25 people selected from 13,000 entries in 100 countries. The final image used on the packaging was shot by renowned lifestyle photographer Nick Clements. "Now it really means a lot to me," Shiman writes on the Global Casting website. "Whenever I remember this, I get a good feeling."
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